Pause: A Daytreat Experience
Role: Video Production, Editing, Creative Direction
Focus: Event Coverage, Shortform Video, Storytelling
Industry: Wellness / Live Experiences
Introduction & Goal
Pause is a wellness experience created by Dr. Hava Rose, designed to help people slow down, reconnect with themselves, and engage in guided journaling, workshops, and community-based healing.
Through events ranging from intimate workshops to larger gatherings, Pause. creates space for reflection, creativity, and connection — blending wellness with shared experience.
The goal was to build content that could:
Capture the emotional depth of the experience
Promote upcoming events and workshops
Position Pause as both a brand and a movement
The challenge was translating something deeply personal and in-person into content that still felt authentic online.
Process & Experience
Pause isn’t just an event — it’s a feeling.
That meant the content couldn’t feel overly produced or commercial. It needed to reflect energy, emotion, and connection.
I approached this by focusing on three core elements:
Human moments — real interactions, reflection, and vulnerability
Atmosphere — the space, lighting, movement, and environment
Guided storytelling — grounding the experience through Hava’s voice and message
Content was structured to balance:
Promotional needs (events, ticket sales)
Emotional storytelling (why the experience matters)
From a production standpoint:
Captured both structured moments (workshops, speakers) and candid interactions
Focused on movement, expression, and group energy
Built shortform content that felt immersive, not just informative
The goal was to create content that didn’t just show the event — but made people feel what it’s like to be there.
The Outcome
The result was content that helped position Pause. as more than an event — as an experience people want to be part of.
Created emotionally-driven content that resonates beyond the event itself
Supported promotion of workshops, retreats, and recurring experiences
Strengthened brand identity through consistent visual storytelling
Helped translate in-person energy into digital content
More importantly, the content allowed the experience to live beyond a single day — extending its reach and impact online.
