JHJoshua Hoang Creative

Civic engagement campaign

Show Up Strong '24

A video-first civic engagement campaign created for social.
Client
Show Up Strong '24
Year
2024
Duration
May through November 2024
Role
Ideation, directing, filming, editing, interview production, promotional concepts, and event coverage
Disciplines
Creative Direction, Content Strategy, Brand Content, Film
Deliverables
50+ finished campaign assets, Influencer collaborations, Talking-head interviews, Event coverage, Promotional content
Purple Show Up Strong 2024 campaign mark on a neon green field.

Civic engagement built for social.

Show Up Strong ’24 used short-form video to make voter education, community events, and campaign moments easier to understand and share.

I developed concepts, directed and filmed campaign content, edited rapid-turn assets, and worked with influencers to bring campaign messages to underrepresented Gen Y and Gen Z audiences through familiar voices.

Selected output

Selected campaign videos.

Four examples from a campaign built almost entirely in motion.

01Campaign story
02Social campaign asset
03Community voice
04Event and activation content

Documented scope

What the campaign required.

  • 50+assets delivered
  • 7months of active campaigning

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