JHJoshua Hoang Creative

Aquaa Mermaid / Official music video

Aquaa Mermaid: What Do U Know

A house-party performance built around a breakup love story.
Client
Aquaa Mermaid
Year
2024
Role
Producer, director, creative director, and editor
Disciplines
Creative Direction, Film
Deliverables
Official music video
Collaborators
Phil Meyer, cinematography, Rian Watkins, behind-the-scenes photography
Aquaa Mermaid performing while a house party moves around her.

The concept

Aquaa brought me “What Do U Know,” a breakup love story with the energy of a house party. I developed the concept, found the location, hired the cast, and built the production around her performance. I produced, directed, creatively directed, and edited the video, with cinematography by Phil Meyer and behind-the-scenes photography by Rian Watkins.

Watch the video

Aquaa Mermaid performing with the house band during the What Do U Know video shoot.
Aquaa Mermaid performing at the center of the house-party scene.
Cinematographer Phil Meyer filming Aquaa Mermaid among the party guests.
Cast members posed together between takes on the music video set.
Aquaa Mermaid and the production team reviewing a shot on camera.
Members of the crew talking together inside the house-party location.
Joshua Hoang directing a performance beside the camera monitor.