Strategy, systems, and creative execution.

Content marketing, campaign strategy, and end-to-end creative delivery for brands, artists, events, and organizations.

• Translates business and audience goals into platform-ready content systems and rollout assets.
• Produced 50+ assets for Show Up Strong across civic engagement, voter education, events, promotions, and giveaways.
• Managed Tria channel operations across planning, publishing, monthly shoots, weekly programming, and event promotion.
• Led high-volume social production and quality control for TNS Diamonds across Instagram, TikTok, and YouTube.

Enterprise content programming and editorial operations across multicultural entertainment destinations.

• Owned the complete 24/7 monthly Black Experience programming schedule—approximately 700+ hours per month.
• Managed Asian American Film & TV destinations across Japanese, Korean, Indian, and broader regional programming.
• Balanced licensing availability, partner requirements, cultural moments, and internal editorial priorities.
• Built and submitted programming packages through enterprise CMS workflows and learned a second platform during transition.

Multi-brand content marketing across Philadelphia restaurants, nightlife, events, and seasonal hospitality campaigns.

• Helped co-lead marketing after the Marketing Director departed.
• Shared planning across social, graphic design, paid media, seasonal campaigns, and broader marketing decisions.
• Coordinated distinct content strategies and on-location production across approximately 10 hospitality brands.
• Supported properties including Morgan’s Pier, Parks on Tap, Craft Hall, Harper’s Garden, and Rosy’s Taco Bar.

Agency social-creative work developed through structured concept, pitch, feedback, and client-approval workflows.

• Developed Honeygrow concepts, social-playbook material, creative decks, and on-location food and lifestyle content.
• Pitched original ideas within an agency-client workflow.
• Supported Wawa through an additional weekly retainer and structured corporate approval process.

Mission-driven media and youth mentorship for a student-led healthy-food social enterprise.

• Produced marketing, fundraising, grant, contest, pitch, product-development, and commercial-kitchen content.
• Mentored a core 3–5 person student media team in photography, camera operation, editing, storytelling, and social media.
• Assigned production roles and guided students toward independent creative and entrepreneurial work.