University of UPenn: Rebel Ventures
Role: Content Creation, Social Media, Photo & Video
Focus: Community-Based Content, Brand Storytelling
Industry: Nonprofit / Social Enterprise
Introduction & Goal
Rebel Ventures is a youth-powered nonprofit and social enterprise based in West Philadelphia, where high school students collaborate with mentors to build and run a real food business focused on creating healthy, affordable products for schools.
The program blends entrepreneurship, education, and community impact — giving students hands-on experience in everything from product development to marketing and sales.
The goal of my work was to document and support the brand through content that could:
Highlight the student-driven nature of the program
Showcase the business and its products
Capture the energy and authenticity of the community
Process & Experience
Rebel Ventures wasn’t a traditional brand — it was a living, evolving environment built around students learning in real time.
That meant the content couldn’t feel overly polished or commercial. It needed to feel real, human, and reflective of the people behind the work.
I approached this by focusing on:
Documentary-style content capturing real moments
Student-led storytelling, highlighting voices and participation
Day-to-day visuals of production, collaboration, and interaction
Rather than directing heavily, I worked within the environment — capturing moments as they happened and building content from what was naturally unfolding.
This included:
Photographing and filming students working together
Capturing product creation and behind-the-scenes processes
Supporting social media with content that reflected the brand’s mission
The goal was to create content that felt authentic to the program while still being usable across platforms.
The Outcome
The result was a body of content that helped communicate the identity of Rebel Ventures as both a business and a community-driven initiative.
Captured the authenticity of a youth-led organization
Created content that reflected both product and purpose
Supported the brand’s presence across social platforms
Helped document the program’s growth and impact over time
More importantly, the work contributed to telling a larger story — one centered around ownership, learning, and community impact.
